The Harman name has long been synonymous with in-car audio through brands like Harman Kardon, Becker and JBL. However, now part of the Samsung Group, the company is expanding beyond sound systems to embrace the rapidly increasing “connected-car” sector, which is changing the way we interact with our cars and, crucially, the way our cars interact with their surroundings. As well as facilitating the digital lifestyles of today’s drivers and passengers with real-time infotainment, car connectivity also aims to reduce road traffic collisions through advanced driver assistance systems (ADAS) and, ultimately, will pave the way to autonomous vehicles.
Recognising the strategic importance of this fast-growing aspect of the automotive business, Harman’s Connected Car division decided to create a website devoted to its expanding portfolio of products, technologies and services in this field. I worked with Oliver Schrott Kommunikation in Cologne to write a series of short articles to headline the website, which was designed to have a magazine-like feel that reflects the many questions raised by this complex and dynamic topic.