A consummate writer and storyteller.
White Pine Communications is owned and run by Elaine Catton, a communications professional of more than 30 years standing with particular expertise in the German automotive sector.
From her base in Perthshire, Scotland, she works with a range of publishers, communications agencies and manufacturing companies – mainly in Germany – as a writer, editor and translator. Her background as an industrial designer in the automotive engineering sector pairs with years of experience as a features writer and columnist for industry and consumer publications in the UK and the US to give her exceptional breadth in crafting the written word for a broad spectrum of audiences.
As a print journalist, Elaine established herself in the 2000s as a specialist in powertrain, design and industry topics. These days, most of her work is published online and focuses largely on stories relating to the future of transportation and the transition away from fossil fuels.
Elaine is particularly sought after by agencies and publishers to produce written content for corporate clients in the automotive sector. With strong storytelling skills and the ability to write in a range of styles to appeal to a wide range of different audiences, she works on everything from social media posts to long-form articles to executive speeches and video scripts.
Fluent in German, Elaine provides high-value services that go beyond straightforward translation to provide content with the natural style and flow of original English copy. In the case of speeches and scripts, this includes adaptation to suit the language skills of non-native speakers.