Covid car launches and digital makeovers
As Europe went into lockdown, the entire automotive industry came to a shuddering halt. Factories fell silent and car dealerships shut up shop. In the first instance, it left car companies and their communications agencies with precious little to communicate. Although nominally able to work from their home offices, automotive publications and platforms – industry…
Engine designers navigate uncharted waters on the voyage to electric drive
Since the Benz Patent-Motorwagen first sputtered to life in 1885, the automotive revolution has been dominated by the internal combustion engine. An assortment of alternatives have poked their heads above the parapets over the years, only to be unceremoniously shot down by the immutable dominance of fossil-fueled ‘suck, squeeze, bang, blow’. But all that is…
WPC at the 2019 Frankfurt International Motor Show
White Pine Communications had plenty to do in the run up to the 2019 Frankfurt Motor Show. And it all involved putting words into the mouths of some high-ranking individuals. One of my jobs was to translate the speech delivered by Daimler AG CEO Ola Källenius at the Mercedes-Benz and smart press conference. He delivered…
Romano Artioli in conversation with Achim Anscheidt
I love interviewing major figures in the automotive industry. I particularly enjoy their insights into significant events and milestones they personally were involved in creating. What makes my job even easier is when two such figures discuss all this with each other, and all I have to do is listen and take notes. Such was…
Journey with a 1937 Bugatti 57 S
This magnificent creature is a recently restored 1937 Bugatti 57 S. I lucked out when I was commissioned to accompany it on a road trip from the south of England to its birthplace at the home of Bugatti in Molsheim, Alsace. The resulting article was published in edition #23 of ettore, the Bugatti customer magazine.…
Audians (part of the Audi International website)
Within its global website, Audi has a number of articles and profiles focused on its people – who refer to themselves in German as “Audianer”. The English translation of this is “Audians”, although I’m not convinced this is entirely PC. Structured to communicate the human side of the brand, these Audi specialists share insights into…
Harman Connected Car website
The Harman name has long been synonymous with in-car audio through brands like Harman Kardon, Becker and JBL. However, now part of the Samsung Group, the company is expanding beyond sound systems to embrace the rapidly increasing “connected-car” sector, which is changing the way we interact with our cars and, crucially, the way our cars…
New MB Sprinter all geared up for the digital age
When journalists converged on Amsterdam in April for the press test drive event of the new Mercedes-Benz Sprinter, the keywords were “flexibility” and “connectivity”. Mercedes-Benz Vans has gone all out to make sure that the new generation of its core product can be pretty much whatever you want it to be. The word “van” is…
ettore #21 goes out to Bugatti owners worldwide
In the 21st edition of ettore, the twice-yearly Bugatti Customer Magazine published by Delius-Klasing on behalf of Bugatti Automobiles S.A.S., those few people around the world lucky enough to own a Bugatti can read all about the brand’s Grand Tour through Argentina, The Kids’ Collection of fashions for the next generation of Bugatti owners and…
The world premiere of the new Sprinter
WPC provided Mercedes-Benz Vans lead agency Oliver Schrott Kommunikation with wide-ranging editorial support in the lead up to the launch of the new Mercedes-Benz Sprinter – from press releases and speeches to data sheets and presentation material.Mercedes-Benz Vans has been building its Sprinter van since 1995, since when the company has sold more than 3.4…
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